Capabilities
Integrated Marketing
Brand Marketing
> 360° strategy focused on collaboration across departments
> Brand storytelling + development
> Public relations, influencer strategy, content development, and events integration
> Social media content creation + management
Communications
> Corporate communications, thought leadership, and crisis management
> Media relations, agency vetting, onboarding, + management
> Internal and external communications strategy + execution
Strategic Partnerships
> Strategy + Implementation
> Research, vet, and secure partners
> Contract negotiation, brand integration, and stakeholder management
> Expertise in design collaborations, licensing, influencer/celebrity brand integrations, and cause marketing/charitable partnerships
Process Improvement, Project Management, & Operational Support
Community Building & Engagement
Community Growth & Development
> Identify + target white space community segments
> Cross-functional integration
> Community management
Grassroots Activations
> Ideate and execute community-driven virtual or in-person, experiential, content-driven, pop-ups, or give-back events
> Events and vendor management
> Craft case-studies and hindsight reporting
Social Impact & Corporate Social Responsibility
Corporate Philanthropy Strategy
> Mission and business goals integration
> Establish business critical metrics, KPI’s and impact/annual reporting
> Source, vet, and secure non-profit partners including contract negotiation, brand integration, and compliance
> Employee engagement strategy + execution
> Volunteer/ Give Back events ideation, implementation, + management